Brand Identity & Toolkit Development
Led the delivery of TAZO's yearly brand refreshes, coordinating all aspects of the process including brand voice, look and feel, product photography, and messaging in partnership with cross-functional teams. By leveraging attention to detail, proactive approach, and effective communication skills, the end-to-end process was delivered on-time and within budget.
Campaign Management
Launched TAZO's first ever purpose-driven campaign, partnering with NGOs and collaborating with internal integrated marketing teams to kick off the TAZO Tree Corps. Through the development of BIPOC and sustainability focused content and on-the-ground activations, the team educated consumers about environmental racism and justice, and brought on SZA, Leah Thomas, Pattie Gonia and other partners.
Successfully coordinated internal and external stakeholders, developed campaign messaging, and ensured timely execution of all elements. The campaign was highly successful, generating positive media coverage and engagement from consumers, and helped establish TAZO as a socially responsible brand committed to environmental and social justice.
Social Content Production
Led the production and managed the social media calendar for a wide range of assets, including influencer partnerships, product placements, and purpose-driven content. Worked collaboratively with creative, production, and social strategy teams, utilizing data and analytics to inform decision-making and creative development.
Oversaw every step of the process, from ideation to delivery resulting in successful campaigns that engaged target audiences and exceeded client KPI’s.
Video Production
Led the integrated delivery of pre and post-production in collaboration with the client, talent, creative, strategy, and production teams. Despite challenging circumstances due to Covid, the team executed the project remotely, directing the shoot virtually.
Ensured smooth communication and coordination between all stakeholders, while also overseeing the logistics of the production process. With my leadership and effective collaboration, delivered high-quality content that exceeded the client's expectations, despite the constraints of remote production.